Behind the Paper
How we bring The Funday Press to life
Setting the tone
Our goal is to draw from classic print games and newspaper culture to create a playful, nostalgic visual identity. Retro-inspired typography. Bold, chunky fonts to add personality while maintaining clarity. Warm colors to reinforce a print-first, analog feel.
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Wordmark
Bold sans serif types to evoke character and joy in the form of playful and loud curves.
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Color palette
Warm, muted colors to create a sense of calm, keep it easy on the eyes, and nod to newspaper roots.
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Game Design
Inspired by classic games & vintage newspaper inserts that ground the design in familiar, analog play.
Creating the games
We start by braindumping dozens of ideas into slides. Each game goes through a prototyping sprint so it can be playtested. If it gets a "I wanna play again," it stays. If not, we dream up a new set of ideas until we have 20 excellent games.
Designing the issue
After finishing development of the games, we move to layout and design- transforming each prototype into a carefully shaped and designed game that fits into it's designated spot in the paper.
Made with care
Each issue is carefully curated and crafted over dozens of hours. Designed, play-tested, edited, and refined again and again. We obsess over every detail to ensure the experience is genuinely delightful, surprising, and fun from front cover to back.
